Campaign for Nature With WWF
We all have the power to help bring our world back to life. From shopping at the supermarket to voting at the ballot box, we can make a difference.
We know these issues are backed by the public. The People's Plan for Nature calls for nature to have a voice at the centre of decision-making.
Learn more about our campaigns – and what you can do to help.
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© PA Images / Alamy Stock Photo
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© Shutterstock / Rich Carey / WWF-Sweden
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© Michael Gunther / WWF
The time to act is now
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Why we need your help
Extreme weather, disappearing wildlife, environmental destruction… it’s easy to feel powerless in the face of such massive issues.
Here in the UK we’re one of the world’s most nature-depleted countries, and the food and stuff we consume has a big impact on nature around the world.
But we can use our influence to restore nature at home and abroad. Whether you’re a seasoned campaigner or just want to do your bit in any small way you can, we can help you use your power.
As a first step you can discover where and who you can influence with this Map Your Power activity.
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What needs to change
We face three major challenges:
Tackling the climate crisis
Restoring nature
Meeting the needs of people around the world
Focusing on solving one challenge at the expense of the others is likely to backfire. For example, increasing food production by clearing forests, is fuelling climate change and destroying the biodiversity that we all ultimately depend on.
These issues can’t be looked at in isolation but have to be addressed together. We call this the triple challenge.
A triple challenge approach helps us find the best solutions. It can help us deal with conflicting demands – like balancing plans to plant more trees with the need to grow food and build homes. And it can unlock ideas that are a win on every level – like restoring carbon-rich ecosystems and other nature-based climate solutions that also provide livelihoods for local people.
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What WWF is doing
At WWF we develop projects across the UK and around the world that demonstrate the triple challenge and solutions. We also work with business and governments who can implement these solutions nationally.
With the general election expected in 2024, we are setting out three priorities for our next government.
Balancing nature, climate and people
Supporting farmers and saving forests
Investing in climate and nature
2024 General election
With a general election on the way, it’s time to send a strong message to the next UK government. Nature and climate must be a crucial part of the agenda.
All your local candidates need to hear from you! Let them know that restoring our world gets your vote.
We have some useful resources to help you below.
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Nature Needs Your Voice
Write to your candidates -
What to ask your candidates
Download guide -
Local debates
Find a hustings with the Climate Coalition -
Great Big Green Week
Use your voice -
How to speak to politicians
See webinars -
Three Things the next UK Government needs to do
Discover more -
Be ready to vote
See voting checklist -
What is a general election?
Watch video
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Posters
With a general election on the way, it’s time to send a strong message to all party candidates campaigning in your area: Nature and climate must be a crucial part of the agenda for the next UK government.
Are you worried about climate change and loss of nature? Do you ever wonder why politicians don’t talk about it enough? One reason is that politicians don’t realise how important climate and nature are to the people who vote for them.
You can help change that. By downloading and putting up one of these posters in your window or local community you are letting all candidates know that restoring our world gets your vote.
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The Climate Coalition
Download now -
Full colour without WWF logo
Download now -
Colour-in without WWF logo
Download now -
Full colour with WWF logo
Download now -
Colour-in with WWF logo
Download now
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Stop the destruction of nature
Sign our petitionUsing your political power
Your elected representatives can act for nature in your local area, nationally and internationally. It’s their job to prioritise what’s important to the people they represent – you!
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How to speak to politicians
Video guide -
How to speak to MP's
Download guide -
Restore nature now march
Join us on 22 June -
How to attend a demonstration
Join a demonstration
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Using your employee power
Whoever you work for, ultimately, they depend on nature and a stable climate for the business to survive.
Businesses want to attract and keep talented employees. Whatever your role you can speak up for nature, ask questions and spark real change and progress.
As a first step, watch these business films and ask your employer to screen them at work. Many organisations, including supermarkets and banks have already screened the films and been inspired to take action for nature.
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Inspiration for Businesses
Films for business -
Join Nature's workforce
Any employee in any business can work for nature -
Business resources
Business hub
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Using your Community Power
Community action can have an incredible impact for nature in your local area – but it can also inspire others and influence politicians and business to protect and restore nature too.
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Saving our Wild Isles
Watch on BBC i-player -
Host a community screening
Saving our wild Isles documentary -
School activities
Programmes and events -
Find a local community group
Discover more -
Glasgow community project
Watch short film -
Join the big lunch
Big Lunch
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© WWF-UK
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© Lewis Jefferies / WWF-UK
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© Stuart Kershaw / In the Dark
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© WWF-UK
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© Involve/Jemima Stubbs
Be inspired by...
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Save Our Wild Isles Community Fund
From creating community gardens and replanting wildflower meadows, to protecting local wildlife and promoting community connection to nature, these community groups are taking action and have been supported by the Save Our Wild Isles Community Fund.
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Restoring Seagrass Meadows
In partnership with communities and organisations we’re restoring seagrass meadows and European flat oysters in the Firth of Forth.
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Bringing nature to urban areas
We’re working with Air Wick and Leicester City Council to help bring nature back to urban communities, build awareness about the biodiversity crisis, and motivate people of all ages to act and reconnect with the natural world!
Check out our short film to see how we’ve helped children in Leicester learn more about the nature around them and reconnect with the natural world!
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An Oxford community speaking to their MP
In 2023, community members in Oxford East came together to meet with their MP Anneliese Dodds. Hosted by Oxford City Farm, constituents discussed their concerns for nature, demonstrating that the nature crisis is an issue that cannot be ignored at a local
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Creating the people's plan for nature
The People’s Plan for Nature brought 100 people from all walks of life – with all types of opinions – together to find common ground on the action we need to take to save nature.
The Plan calls for nature to have a voice at the centre of decision-making.
Using your spending power
The things we buy and the businesses we buy them from can have a huge impact on nature – for good or bad. Together, we have the power to put pressure on businesses that destroy nature and support the ones that are doing the right thing.
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How food causes deforestation
Video guide -
Ethical consumer guide
Visit website
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