Give a gift that lasts
This festive season, give someone a WWF adoption to help protect and restore iconic wildlife and their precious habitats.
Adopt an animal
Take action for our world
A Prescription for Nature
Top tips for a Sustainable Christmas
Pushed To The Edge
About WWF-UK
We’re WWF, the leading global environmental charity, and we’re bringing our world back to life. With nature in freefall, we’re urgently tackling the underlying causes that are driving the decline, and we’re finding solutions so future generations have a world with thriving habitats and wildlife. It’s a huge challenge, but if we all act together, there is hope.
How we’re averting dangerous climate change
We’re pushing the UK for the strongest ambition and measures to help tackle the climate emergency.
We’re doing this by influencing government policies in the UK, working with the finance and investment sector to help it align with 1.5°C targets, and identifying and promoting nature-based solutions to the climate crisis.
How we’re restoring habitats and species
We’re working to halt the loss of habitats and restore natural-life support systems for people and species in some of the world’s most biodiverse places.
We’re doing this through large-scale landscapes and seascapes programmes, particularly in the Amazon, east Africa, Asia and the UK, while supporting communities and Indigenous peoples to exercise their rights.
How we’re creating a sustainable food system
We can’t bring our world back to life without creating a more sustainable food system. That’s why we’re working to reform it – to halt nature loss and ensure the UK leads a global transformation to sustainable food production and consumption.
We’re doing this by working with retailers and others, so they invest in nature’s restoration, and pressing for policies to remove deforestation from our agricultural supply chains.
