The science is clear: nature and climate are deteriorating rapidly, presenting a humanitarian emergency on a global scale.
But there’s hope. For the very first time, WWF-UK and British Red Cross have joined forces, working with nature to protect people from the impacts of climate change, to save lives, improve livelihoods and restore nature.
In Lamu, Kenya, climate change is negatively impacting people’s lives and livelihoods. Here, most people directly depend on nature for their income, and yet the natural world is deteriorating. Extreme weather events are becoming more common, damaging natural ecosystems, and pushing communities to the brink. This is forcing people to overfish and cutdown mangroves for fuelwood, charcoal and coastal development – a cycle which is leaving communities even more vulnerable to climate related disasters, by stripping away nature’s vital protection.
Impact
Impact
Together we’re championing Nature-based Solutions to restore nature and save lives, by reducing the impact of climate change.
Working closely with WWF-Kenya and Kenya Red Cross Society, we’re working to restore 900 hectares of freshwater and mangrove habitats in Lamu County, Kenya. This will help soak up carbon emissions, prevent soil erosion and protect communities from storms, cyclones and floods, as well as provide food, water and income for local communities and habitats for marine life.
Alongside these vital conservation efforts, we’re co-designing sustainable livelihood options with residents, to increase financial resilience as well as pressures on nature.
Nature Based Solutions
Nature Based Solutions
Climate change is negatively impacting people’s lives and livelihoods now. 50% of global GDP directly depends on natural resources, and in places like Lamu, the majority of people’s incomes are directly tied to nature, yet the health of the natural world is declining.
But nature-based solutions will save lives and money by reducing the impact of climate change. They can provide approximately 20-30% of the solutions needed to meet emissions targets under the Paris climate agreement, in a cost-effective way, and could save low and middle income countries over $100bn in 2030.
Investing in protecting nature is one of the most cost-effective options we have to help both people and planet.
This is a race to build climate resilience. And it’s a race we can win but only if we start now.
Partners
Partners
World Wildlife Fund (WWF) network and the Red Cross and Red Crescent movement first joined forces in 2022 to build people’s resilience to climate change, prioritising the most vulnerable.
This partnership combines the extensive expertise of WWF, the world’s leading conservation charity working to protect and restore our natural world in nearly 100 countries, with the strengths of the Red Cross Red Crescent movement, the world’s largest global voluntary network, responding to conflicts, disasters, and individual emergencies with 17 million volunteers across more than 190 countries.
This work is made possible thanks to generous funds raised by players of People’s Postcode Lottery.
Partners
Funders
