A partnership for change
A partnership for change
Sky and WWF joined forces in 2009 with a mission to help tackle some of the world's most pressing environmental issues. From tackling devastating deforestation in the Amazon, to restoring and protecting ocean habitats, to showcasing the power of UK nature - its soil, seagrass, peat, plants, trees and more - being celebrated, protected, and restored.
What we've achieved
What we've achieved
In 2009 we launched Sky Rainforest Rescue, an initiative to protect the Brazilian Amazon and support local communities to make a sustainable living from the forest. Over a six-year period we raised £9 million to protect one billion trees in the Amazon and raised the awareness of 7.3 million people in the UK and Ireland, increasing their understanding of deforestation and climate change.
In 2017, with Sky Ocean Rescue, we helped to safeguard some of Europe’s most precious ocean habitats and Marine Protected Areas (MPAs). Working with Swansea University and Project Seagrass we delivered the UK’s first large-scale efforts to restore our lost seagrass meadows, planting over 1.2 million seagrass seeds in new meadows in West Wales.
In 2021, our Ocean Hero Campaign recruited 280,000 ocean advocates to take action in their everyday lives to live a more ocean friendly lifestyle and called on the UK government to commit to ocean recovery. Thanks to their actions, World Ocean Day saw an announcement from the government that banned fishing and other damaging activities from at least five Highly Protected Marine Areas.
What we're doing now
What we're doing now
Our recent Force For Nature Campaign showcased the power of UK nature - its soil, seagrass, peat, plants, trees and more - being celebrated, protected, and restored. Over 100,000 members of the public signed up to be a Force for Nature, joining a community of people who want to protect and restore one of the UK’s most cutting-edge climate technologies: nature.
Now Sky is supporting work to restore seagrass elsewhere across the UK, alongside other vital carbon capturing habitats such as saltmarsh and oyster reefs.
Together we can show we care about restoring and safeguarding UK nature in the fight against climate change.