
Our commitment to you
Our commitment to you
By supporting WWF, you will become part of a vibrant community of like-minded philanthropists and experts who share a passion for protecting our beautiful planet.
Through regular updates and a tailored report, you will truly understand the impact of your gift and the lasting difference it is making.
In addition, we are pleased to offer our donors a selection of exclusive special events, trips and science talks throughout the year to keep you informed and involved in our work.
We appreciate that philanthropists often have so much more to give than simply their money. In those cases, we love discovering the causes close to your heart, exchanging ideas, and finding and co-creating the projects that match your area of expertise and passion.
What our Trustees say

Jon Ingram, Trustee, The Ingram Trust
Jon Ingram, Trustee, The Ingram Trust
"We’ve been privileged to experience some of the conservation work first hand.”
"Over the years we’ve been able to support projects to help WWF protect the environment, safeguard wildlife and change people’s lives. We like that WWF combines a genuine passion for the natural world with a deep scientific understanding and strategic approach to its conservation projects. The team are passionate about what they do, and we’ve been privileged to experience some of the conservation work first-hand. We’ve counted dolphins in the Inner Hebrides and we’ve accompanied WWF scientists on a jaguar collaring mission in the Brazilian Amazon, which was an incredible, once-in-a-lifetime experience.”

Guy Singh-Watson, WWF Ambassador
Guy Singh-Watson, WWF Ambassador
“My enthusiasm is for the whole ecosystem.”
“I first became a supporter of WWF when I realised it was about much more than pandas. My enthusiasm is for the whole ecosystem including the worms, fungi and bacteria below ground. I’m looking forward to helping the organisation in understanding how it can best work with farmers and our food systems to support biodiversity and fight climate change.”
The power of philanthropy at WWF
Every philanthropic gift we receive plays a crucial role in the future of our planet. So far, philanthropists have helped us save species from extinction, protect and restore vast areas of land, and safeguard the health and livelihoods of millions of people.
With your support, WWF projects can act as a turnkey to leverage funding for exemplar and pilot work that accelerates impact and scale. For example, our science and policy expertise alongside our partners and donors has scaled the ambition of the ground-breaking Seeds of Hope programme, which has grown from just a few hectares to become the biggest ever seagrass restoration project in the UK.
Philanthropy was also a driving force behind the award-winning Our Planet series and David Attenborough: Life on Our Planet film, which we produced in collaboration with Silverback Films and Netflix to reach millions of people.
The need to accelerate our mission and drive change has never been greater. By choosing to support WWF, you will become an integral part of our mission to deliver action for nature, people and climate. We look forward to working with you.
Philanthropy FAQs
What is a philanthropic gift?
A philanthropic gift to WWF is a donation of £5,000 or greater that will make a direct and transformational impact in an area of our work that is close to your heart.
There are different ways for philanthropic donors to support WWF and create lasting conservation impact. You can join our 2030 Circle with a gift of £5,000 or more, or you can speak to our Philanthropy team to directly support a specific WWF project with a high-impact gift of more than £25,000.
When you make a significant gift, you will receive regular and bespoke updates, so you know how your money is invested and how it helps generate conservation results. We look forward to partnering with you to help bring our world back to life.
Why is philanthropy important?
We rely on generous supporters to invest in our global work and help us secure a world where both people and nature thrive. Each philanthropic contribution we receive supports lasting conservation solutions that will benefit species, people and the environment.
But we also appreciate that philanthropists often have so much more to give than simply their money. In those cases, we love discovering the causes close to your heart, exchanging ideas, and finding the projects that match your area of expertise and passion. Together, we can co-create the solutions that will catalyse change and safeguard our beautiful home for generations to come.