May 2023
The footprint calculator report 2023
The WWF Carbon Footprint Calculator is a simple questionnaire-based tool (designed for UK residents) that estimates how your lifestyle leads to carbon emissions across four categories.
This report provides an in-depth analysis of nearly 1.1million survey responses collated during February 2019 and June 2022. The analysis involved exploration of the total carbon footprint of users, as well as the carbon footprints associated with Food consumption, Travel, Home and personal consumable (‘Stuff’) consumption. The analysis also explored individual user answers to assess the popularity of environmentally friendly behaviours/lifestyles across the Food, Home, Travel and Stuff subcategories - identifying trends in the footprint, both geographic and lifestyle-linked data, as well as the effect of the COVID-19 restrictions on individuals’ carbon footprints.