What is Brave the Chill?
What is Brave the Chill?
Will you Brave the Chill this December – and help WWF bring our world back to life?
Whether it’s a quick dip in outdoor water, a cold shower or an icy bath, when you Brave the Chill for WWF, you won’t just be enduring the elements, you’ll be taking action for our world, too.
Not only is cold water swimming a great activity that brings us closer to nature, but it can also offer amazing health benefits too. So take part in Brave The Chill this December to get that daily dose of nature.
Date: You choose any date in December!
Fundraising Target: £150
What's included: when you register, you'll have access to our range of digital resources to help you plan a safe and enjoyable event. Plus, when you raise £30 you'll be able to claim a WWF t-shirt and when you hit the £150 target you can claim your WWF medal! For anyone who raises over £250 you can also claim either a WWF coffee cup or neck buff too.
Want to take on Brave The Chill as a team?
Taking part in Brave The Chill as a group is a great team building activity for all. Whether you're getting together with friends or taking part with work colleagues, read on to learn how WWF can support you.
We love to hear about your events and how we can guide you through your fundraising. If you'd like to discuss anything, please contact fundraising@wwf.org.uk for support.
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© iStockMore Want to take part at work?
Is your office brave enough to dip their toe into our cold water challenge?!
What you need to do
As the organiser, follow these steps to get started.
Step 1: Sign up and select the 'Create A Team' option
Step 2: Create a team JustGiving page
Step 3: Invite staff to join your team. Simply send them the name of your team so they can join when they sign up.
Step 4: Personalise your team JustGiving page with your organisation information and fundraising target. Keep it updated and make sure to share your progress to keep everyone motivated!
What your colleagues need to do
Step 1: Sign up and select 'Join A Team' option
Step 2: Select the 'Find' button in the registration form and search for the team name.
Step 3: Ask colleagues to connect their JustGiving page to the team JustGiving page.
Step 4: Start asking their friends and family to donate!
Everyone who raises £30 will be able to claim a WWF t-shirt, and everyone who raises £150 will also be able to claim a WWF medal.
If you are a large business, wanting to organise your own event and want to discuss plans in more detail please email fundraising@wwf.org.uk
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© iStock/ WWF-UKMore Want to take part with your sports club?
Our Brave the Chill event is great for building team morale! Plus, cold water can stimulate blood flow and reduce muscle pain and stiffness after exercise too.
What you need to do
As the organiser, follow these steps to get started.
Step 1: Sign up and select the 'Create A Team' option
Step 2: Create a team JustGiving page
Step 3: Invite team mates to join your team. Simply send them the name of your team so they can join when they sign up.
Step 4: Personalise your team JustGiving page with your organisation information and fundraising target. Keep it updated and make sure to share your progress to keep everyone motivated!
What your team mates need to do
Step 1: Sign up and select 'Join A Team' option
Step 2: Select the 'Find' button in the registration form and search for the team name.
Step 3: Ask team mates to connect their JustGiving page to the team JustGiving page.
Step 4: Start asking their friends and family to donate!
Everyone who raises £30 will be able to claim a WWF t-shirt, and everyone who raises £150 will also be able to claim a WWF medal.
If you are a large sports club, wanting to organise your own event and want to discuss plans in more detail please email fundraising@wwf.org.uk
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© Skye Swimmers/ WWF-UKMore Want to host a Brave the Chill at your swimming establishment?
Could you organise a Brave the Chill event at your open water swimming venue or leisure centre? It's a great way to get your customers joining you at your establishment, all whilst helping fundraise to protect our planet.
What you need to do
As the organiser, follow these steps to get started.
Step 1: Sign up and get in touch at fundraising@wwf.org.uk to tell us more about your event
Step 2: Create a team JustGiving page
Step 3: Personalise your team JustGiving page with your organisation information, fundraising target and why supporting WWF is important to your business. Keep it updated and make sure to share your progress to keep everyone motivated!
Step 4: Spread the word about your event to customers, telling them the date of your event and how much they should donate to take part.
What your guests need to do
Step 1: Donate to your shared JustGiving page and join you on the day - it's as simple as that! Plus, if they have friends and family that would also like to support, they can also donate to your team JustGiving page.
Please get in touch to let us know more about your event and how many people are taking part so we can best support you and your event, by contacting fundraising@wwf.org.uk
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FAQ
Please find our frequently asked questions below:
What is Brave the Chill?
Brave the Chill is WWF's cold water challenge. Whether it’s a quick dip in outdoor water, a cold shower, or an icy bath, we’re asking people to get sponsored and raise £150 for WWF. Whatever you choose, we know you’ll be brrr-illiant when you Brave the Chill!
How do I take part?
If you'd like to take on a chilly challenge you can sign up here. We’d recommend that you read our safety guidance to help you get prepared for your challenge. Once you’re ready, share your challenge on social media, and with friends and family, asking them to sponsor you!
I'm worried about my challenge, do you provide any safety guidance?
Yes, please take a look at our safety guidance here. We strongly advise you read this before taking part.
How much do I need to raise?
We’re asking everyone to raise £150. This will help us to continue protecting forests, oceans and species around the world for everyone to enjoy. When you sign up, you’ll receive digital resources with lots of helpful tips to reach your goal. The team are always on hand to help with additional support too.
How should I raise my £150 target?
The best way to hit your £150 target is to create a JustGiving page. It’s easy to set up, quick for friends and family to make donations and great at keeping track of your total! The funds raised through JustGiving are sent to WWF automatically too, so we can put them to use straight away. For any JustGiving queries, please see their FAQs' here:
How do I pay in any cash donations?
If you have cash donations and already have a JustGiving page, you can pay the donations into your own bank account and make an online donation via your fundraising page. Alternatively, you can choose from the following methods:
1. By using our online paying in form here.
2. By enclosing a cheque made payable to WWF-UK with a downloaded sponsorship form, returned to: WWF Brave The Chill, The Living Planet Centre, Brewery Road, Woking GU21 4LL
3. Call us on 01483 426333 to make payment via phone.
How will my donations be used?
All donations made from the Brave the Chill will be used to fund WWF’s work around the world to help protect our amazing planet. If you would like to find out more about the work we do, please have a look at our website.
How do I receive the fundraising rewards?
To qualify for a reward, you must have raised the minimum target amount, as outlined below, by no later than 00:00hrs on 28th January 2025 and completed our claim form(s). Late entries will not be considered. Rewards will be sent to your address (if the address we have for you is incorrect, you must contact us prior to sending the reward to change it). The fundraising targets and applicable rewards are as set out below and are cumulative (so, by way of example only, if your fundraising total is equal to or exceeds £250 you will be entitled to receive all the applicable rewards as set out below). Fundraising rewards are available while stocks last. Fundraising totals do not include Gift Aid:
Fundraising Rewards
£30: WWF unisex panda logo t-shirt
£150: WWF wooden eco medal
£250: WWF neck buff OR WWF coffee cup
How do I claim my fundraising rewards?
When you hit your fundraising goals, you will be able to claim your rewards. Please email fundraising@wwf.org.uk to be sent the relevant claim forms.
You will receive the claim forms by email, please do get in touch if you do not receive them.
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Our friendly team are here to help!
If you can't find the answer you need above, get in touch and we'll be happy to help.
More Information
Safety Guidance
Chilly environments
Fundraising Resources
