FAQs
How will the funds raised by WWF’s UK Aid Match appeal be spent?
WWF-UK’s UK Aid Match appeal ran from 2 November 2020 to 1 February 2021 and allowed your donations to have double the impact.
Together we raised £4.76 million during our UK Aid Match appeal, including £2 million from the UK government. WWF-UK is providing £3.45 million to the Land for Life project, including matched funds from the UK government, supporting vital community efforts to help people and wildlife coexist and thrive in Kenya and Tanzania. Funds are also supporting WWF’s wider conservation work around the world.
If you donated to the Land for Life project during our UK Aid Match appeal, your donation and matched funding from the UK government has been restricted to the Land for Life project.
Adoptions made during our UK Aid Match appeal is supporting the chosen species and WWF’s wider work, while match funding from the UK government is going towards our Land for Life project.
If you made a general donation or took out a membership during our UK Aid Match appeal your donation is supporting WWF’s wider work, while match funds from UK government is going towards our Land for Life project.
What is the Land for Life appeal?
WWF-UK’s Land for Life appeal has raised vital funds to support the Maasai people of Kenya and Tanzania, as well as the precious wildlife that shares their home. Thank you to everyone who supported our UK Aid Match appeal, raising crucial funds for the Land for Life project. All donations given during the appeal from 2 November 2020 to 1 February 2021 up to £2 million has been matched by the UK government, doubling the impact of your donation.
What will the Land for Life project do?
The Land for Life project aims to improve the livelihoods of more than 27,000 people in the project area in southern Kenya and northern Tanzania. The project is led by WWF-Kenya and WWF-Tanzania in collaboration with local communities, together with African People & Wildlife and the South Rift Association of Land Owners (SORALO) – our key partners who have worked in the region for many years.
Donations are helping support this vital project that work with local communities to co-develop solutions for people and wildlife to coexist and thrive in Kenya and Tanzania. For example donations are helping to:
- Support sustainable community-led enterprises to improve livelihoods and reduce poverty
- Maintain and develop healthy landscapes for people and wildlife to thrive
- Support communities to protect wildlife such as elephants and lions
- Reduce conflict between people and wildlife to achieve a safe home for all
How will my donation support Land for Life?
Donations to our Land for Life appeal between 2 November 2020 – 2 February 2021 were doubled by the UK government up to £2million. Your donation and matched funding from UK government is going towards our Land for Life appeal, supporting people and wildlife to coexist and thrive in southern Kenya and northern Tanzania.
If you made a general donation to WWF-UK during 2 November 2020 – 2 February 2021 your donation is supporting WWF’s vital work around the world while match funds from UK government is going towards our Land for Life appeal.
How will my adoption support Land for Life?
If you adopted an animal with WWF-UK between 2 November 2020 – 1 February 2021 your adoption is supporting your chosen species and WWF’s wider work, while match funding from the UK government is going towards our Land for Life appeal, supporting people and wildlife to coexist and thrive in southern Kenya and northern Tanzania.
How will my membership support Land for Life?
If you joined WWF-UK as a member between 2 November 2020 – 1 February 2021 your membership is supporting WWF’s wider work, while we are using match funding from the UK government to support people and wildlife to coexist and thrive in southern Kenya and northern Tanzania.
How will my fundraising support Land for Life?
If you took part in fundraising (including Big Winter Wander) and donated the money raised between 2 November 2020 – 1 February 2021 the funds you raised is supporting WWF’s wider work, while we are using match funding from the UK government to support people and wildlife to coexist and thrive in southern Kenya and northern Tanzania.
When does the Land for Life project start?
Our Land for Life appeal ran between 2 November 2020 – 1 February 2021. All donations made during the appeal has been matched by the UK government up to £2 million, doubling the impact of your donation. The Land for Life project started in 2021 and will run for three years.
Thank you for your support. If you have any further questions, please contact us
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