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The 2030 Circle - WWF's giving club

Respect, Restore, Renew. 

Chaired by WWF Ambassador Alastair Fothergill, the 2030 Circle is a collective group of likeminded people united around a single goal: to help halt the loss of the natural world by 2030.

The next decade is crucial. We are the first generation to understand our impact on the planet and the last who can save it.

This is why we have launched the 2030 Circle, a way to offer your support and partner with WWF on a decade-long journey. Through an annual donation of £5,000 or greater, you will fund an innovative portfolio of WWF projects which all help to respect, restore and renew our natural world.

It’s time to join others, make your mark and take action for our planet.

Kogi children walking along a small stream in the Tayrona National Park of Colombia.

What will my money fund?

Your financial gift will support a small portfolio of WWF projects, chosen by our science experts for their global reach and impact on species, habitats, and the communities that inhabit them. The chosen 2030 Circle projects all sit within our three pillars - ‘Respect’, ‘Restore’ and ‘Renew’ and are:

  • Tackling the illegal wildlife trade in Asia.
  • Securing a future for the world’s forests through our ‘Trillion Trees’ programme, which operates in 27 countries.
  • Bringing the UK’s precious nature back to life – from planting trees and restoring blanket bogs to regenerative ocean farming.
  • Introducing key roaming corridors on the African plains that seek to increase numbers of black rhino, lion, wild dog and elephant.

What our members say

Everyone has a different motivation for joining the WWF 2030 Circle. Hear from a few 2030 Circle members on what inspires their commitment, and from WWF’s 2030 Circle Manager on how members are making a collective impact on the climate and nature crises.

Talk to us about making a significant gift to WWF's 2030 Circle

“I feel part of the WWF family and am well-informed regarding projects that I have become involved with and donate to. It is a pleasure now to be doing so as part of the 2030 Circle”

Carol, 2030 Circle member
Cheetah (Acinonyx jubatus) in the Namiri Plains of the Serengeti, Tanzania

Membership perks

As a 2030 Circle member with a dedicated contact point, you’ll enjoy a tailored journey with us which brings you closer to the work you are funding, and closer to other like-minded philanthropists.

You'll engage with our WWF experts at exclusive events and keep you updated through first look content and field reports. With your consent, we will recognise your support in our flagship annual review. 

Our strength is our collective. With your fellow members, you will help choose new funding opportunities to help drive the change for our planet that we all need to see.

“I am inspired by the 2030 Circle’s focus on tangible and game-changing projects in environmental renewal and species protection. Members receive excellent updates directly from those who are making them happen, our views are sought on the future evolution of the Circle, and our meetings and events have created a real sense of community.”

Peter, 2030 Circle member
Mangroves between Anakao and Androka in the Mahafaly land

Make your first major donation to WWF through the 2030 Circle

To join the 2030 Circle or find out more, please get in touch with Katie Pearson at 2030circle@wwf.org.uk, or 01483 412 424. We look forward to speaking with you and finding out how, together, we can make this the generation that saved the future of the natural world.

Did you know you can also join the 2030 Circle through WWF’s share giving scheme, or by donating on our website?

Thank you so much for your interest in the 2030 Circle and starting your journey of philanthropy with us.

Your journey starts now

2030 Circle infographic of aims between 2023 - 2030

 - Click to enlarge

“The natural world is our most powerful and valuable ally. We must realise that securing the future of our planet is the challenge of our generation. The 2030 Circle will help us on the road to that future and I’m hugely proud to be a part of it. I hope you will join me”

Alastair Fothergill, 2030 Circle Chair & Co CEO and Director of Silverback films

The Programmes You Will Support