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Business projects we support

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Soy production © WWF-Canon / Michel GUNTHER

Follow the links below to find out more about some of our business projects in a variety of sectors:

Agriculture

Better Cotton Initiative

WWF and other partners created The Better Cotton Initiative (BCI) which is a collaborative global process, involving a wide range of stakeholders along the cotton chain from farmers to retailers.

Better Sugarcane Initiative

The Better Sugarcane Initiative (BSI) is a collaboration of sugar retailers, investors, traders, producers and NGOs who are committed to sustainable sugar production.

Roundtable on Responsible Soy

Together with social organisations and business partners, WWF has initiated the international Roundtable on Responsible Soy. This roundtable provides stakeholders with the opportunity to jointly develop solutions leading to responsible soy production.

Roundtable on Sustainable Palm Oil

The Roundtable on Sustainable Palm Oil (RSPO) was established to promote the growth and use of sustainable palm oil through cooperation within the supply chain and open dialogue between its stakeholders. WWF was instrumental in making the RSPO possible.

WWF-UK Forest and Trade Network

WWF-UK set up the Forest & Trade Network (FTN) to improve the management of the world's production forests by using the purchasing power of UK businesses. More than 40 companies are now members and together they account for over 40% of timber imports into the UK.

Banktrack

WWF is represented on the steering committee of the international NGO BankTrack. Its work includes continuing the advocacy and lobbying of commercial banks over their lending and overall sustainability focusing on the Equator Principles.

Fair Pensions

WWF supported the setting up of Fair Pensions, an NGO that lobbies pension funds to integrate sustainability into their Statements of Investment Principles.

The Finance Lab

WWF has come together with the Institute of Chartered Accountants in England and Wales, Reos Partners and the Said Business School to launch an exciting new programme – the Finance Lab.

UK Social Investment Forum

The UK Social Investment Forum (UKSIF) promotes responsible investment and other forms of finance that support sustainable economic development, enhance quality of life and safeguard the environment. WWF is represented on the advisory board.

Climate change

Carbon Disclosure Project

A WWF-supported project with $10 trillion of assets which lobbies companies to take climate change more seriously. www.cdproject.net

Marine industries

Marine Stewardship Council

The Marine Stewardship Council (MSC) was founded in 1996 by WWF and Unilever, one of the world's largest consumers of fish. The MSC is a non-profit, non-government organisation set up to oversee accreditation and set standards in the fishing industry.

Legal

The Corporate Responsibility (CORE) Coalition

WWF supports the CORE Coalition, which comprises more than 100 charities, faith-based groups, community organisations, unions, businesses and academic institutions. The CORE Coalition was formed in response to the UK government's Modernising Company Law White Paper, which failed to specify rules that would require companies to be more transparent and accountable to the communities and environments in which they operate.

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WWF and M&S make waves with sustainable seafood

Marks & Spencer has become the first UK retailer to sign WWF’s Seafood Charter, making a commitment that its fish products will all be from sustainable sources by 2015.

WWF top for business advice

A new survey names WWF as one of the top two NGOs when it comes to advising businesses on sustainability issues.

Working with RSA on new risks in a changing world

We’ve just announced a three-year partnership with leading international insurance group RSA. The focus of the partnership will be how the world’s changing climate presents new insurance risks. RSA will also support some of our big conservation projects around the world, while working with us to become a more sustainable business.