Cause-related marketing
Cause-related marketing (CRM) has clear benefits both for charities and companies who want to increase sales and stand out from their competitors in a crowded marketplace.
You couldn’t choose a more trusted, respected brand than WWF to help:
- increase sales
- add credibility to your brand
- provide access to new markets
- generate positive public relations coverage
- make people care about your brand
- deliver corporate social responsibility goals
Don’t just take our word for it – here are some of our current CRM campaigns…
We are incredibly proud to be able to contribute to WWF’s work globally. I would like to take this opportunity to say thank you to our customers for choosing Panda products and helping us contribute over £500,000 to WWF. It is a wonderful achievement.
Steve Hickey, European Marketing Manager for Fellowes’ R-Kive range
Panda R-Kive
Every time trade customers choose a product from their Panda R-Kive range, office solutions manufacturer Fellowes makes a donation to WWF. Our partnership raises over £50,000 per year.
Velvet toilet tissue
Our CRM campaign with Velvet toilet tissue is highly visible in all supermarkets and raises £200,000 a year.
A 2008 promotion for customers to receive a cuddly baby panda in return for a donation exceeded all expectations and smashed the target of 30,000 redemptions, achieving 43,383 redemptions in total!
John Lewis
John Lewis ran a cause related marketing campaign on a range of Christmas products in 2007, donating 25% of the price to WWF’s Southern Oceans work. This campaign raised over £90,000 for WWF. Sara Allbright of John Lewis added ‘Penguins had already proved successful for John Lewis and I think the addition of WWF was a real plus point for a lot of our customers at the time’
Please email Kerrina or call us on 01483 412 457 to find out how you can run one of these successful campaigns.
